Internationalization is one of the main drivers of business development, especially in recent years when oversupply means that companies have to compete more and more on price in national markets. It is necessary to approach the subject of internationalization with the right knowledge and with the awareness of having to face a serious and structured path with a medium-term strategy for entering new markets.
Taking your company to one or more foreign markets is a process comparable to starting a new business. It means going back to being a START UP. The transition from a national to an international business context therefore entails a radical change in the company's organization that affects all areas.
For this reason, it is necessary to rely on professionals able to help the entrepreneurs in this delicate process by supporting them in all its phases with a structured approach, but also flexible enough to adapt to individual realities.
WHAT ARE THE MAIN QUESTIONS TO ASK BEFORE EMBARKING ON AN INTERNATIONALISATION PROCESS:
1. The company/brand is unknown or not very well known in that market: you are new, the last to arrive, customers do not know you and neither do distributors.
2. The company does not know the market: you know nothing about the customers: who are they, what are their habits, their needs, their preferences? Nothing guarantees that they are the same or even vaguely similar to those of Italian customers.
3. Are your products adequate? If you don't know anything about your customers, you can't know if your products are suitable to meet their needs.
4. You don't know your competitors: you don't know who they are, you don't know how strong they are, you don't know what to expect from them.
5. The company has no distributors: you don't know who to trust, the ways, the relationships, the habits of your future interlocutors might be completely different.
6. The company does not know the laws, customs and habits of the market.
7. The firm needs financial resources to support entry into the target markets.
8. Logistical and production planning is highly complex and uncertain.
We at Bios Management know how delicate this process is and for this reason we support companies in the process of internationalization through a flexible approach that can adapt to the objectives of individual entrepreneurs and can be integrated into the corporate structure in full respect of your execution time and the culture of your company.
